Tuesday, 16 August 2016

Nestle #U4HKAajSe.

On July 30, 2016, Nestlé Pakistan held a sneak crest of the United for Healthier Kids movement for bloggers from Lahore. The development plans to ingrain more beneficial habits in kids. It was propelled at an occasion in Islamabad where different partners met
up to promise "behtar kal, aaj se" – a superior future for Pakistan's kids.

The reason I went to this event because I have a young sibling at home and due to the era of digitalization she has stopped physical activity and is on her Ipad 24/7. I really wanted to find a way where I could get awareness and ways of stopping this and Nestlé’s initiative was the right choice. I did some research on the internet and found some stats which weren’t really pleasing to my eye. The wholesome and health conditions in Pakistan have achieved a disturbing level over the previous decade. As of now, Pakistan has the third most elevated number of youngsters experiencing hindered development; 43.7% of the aggregate kids less than 5 years old experience the ill effects of it. 15.1% are squandered and 31.5% are observed to be underweight. This got me really worried and I thought it was time I look into this matter or later or sooner my sister will be effected too. As a kid, I was very active with on ground games and healthy eating as I always fancied sports so my mother never had this problem of looking after my lifestyle but because during the years a lot has changed I have to be worried about my sister’s lifestyle hence I found Nestlé’s initiative and decided to attend it. A lot of other people were invited too so that this initiative could reach out to the general masses and they could benefit from it too. Seeing so many people interested in this initiative gave me such a good feeling.

United for Healthier Kids is a conduct change development for kids matured 3-12 years which showed how it will work intimately with its accomplice associations to address three major behaviors – Move More Sit Less, Choose to Drink Water and Choose Nutritiously Varied Food Options.         

Nestlé Pakistan has partnered with Ministry of Planning, Development and Reform, Lahore Grammar School, Jang Media Group, Geo Network, Service Sales Corporation, Silver Oaks School and Parwaan, among others to help them out with the development which intends to help guardians set up more advantageous eating, drinking, and way of lifestyle habits in kids through amusement changing training and fun thoughts to rouse activity and impact conduct. 

I personally had great fun at the event as we were asked to do some physical activities ourselves. The bloggers engagement highlighted a ‘Twitter war’, a quiz, musical chairs and Misbah pushup challenge which made the event all the more fun. I was the only lady who did the Misbah Push up challenge showing how I have adopted a healthier way of life and wanted the same for my sister Zahra who’s just 9 years old. I used all the information given out during the event on my social media platforms so other parents and siblings could benefit from it and they can make sure their children adopt a healthy lifestyle as well. I hope I can bring out a social change in the lifestyles of many children out there with this blog of mine.

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