Tuesday, 26 April 2016

Mobilink relaunches Jazz - A digital revolution in Pakistan #DunyaKoBataaDo

Mobilink, Pakistan’s number one Telco, re-launched its well-known brand ‘Jazz’ at a glamorous unveiling ceremony. With a refreshed logo and a bold new identity, Jazz is set to become Mobilink’s umbrella brand by introducing a Jazz ecosystem which will encapsulate multiple products & services on offer by the Mobilink.  

Launched with the tagline ‘Dunya ko Bataa Do’ (‘Let the world know’) as its powerful slogan, Jazz is all set to continue Mobilink’s leadership in the telecommunications arena. By spearheading a digital revolution in the country through the introduction of innovative services & products, Jazz’s goal is to digitally empower every citizen of Pakistan.

A well organized launch event took place at Serena Hotel, Islamabad where media from all platforms were invited. A neon show also took place which entertained the guests and us bloggers. This was followed by the unveiling of the tagline with a short ad showing Mobilink Jazz's journey from Day 1. The people present in the hall were the privileged ones to get the first look of Jazz's new TVC which was to be officially launched on Monday, 25th April, 2016. The event ended with a Question/Answer session with the chief guests from Mobilink Jazz.

“This is the beginning of a bold new era for us, our consumers, the industry and the entire nation. Jazz was one of Pakistan’s most powerful brands, loved by all, and the time is now right to reintroduce it as Mobilink looks towards the future. Spearheading a digital revolution in the country through our innovative product & service offerings, we have made the decision to make Jazz the face of the company’s digital journey,” said Aamir Ibrahim, CCO & Deputy CEO – Mobilink at the unveiling ceremony.

We got the opportunity to take a picture with Aamir Ibrahim, CCO & Deputy CEO – Mobilink at the unveiling ceremony.

A bloggers selfie was taken with Shahbaz Maqsood Khan, Director Marketing – Mobilink  

“By clubbing all our existing and upcoming innovative product & service offerings under a brand loved by many, we are looking to give our subscribers a sense of belonging for the new horizons we are journeying towards,” added Shahbaz Maqsood Khan, Director Marketing – Mobilink.

Shahbaz further added, “‘Dunya ko Bataa Do’ was chosen as Jazz’s slogan in a bid to position it as a platform offering multiple innovations to subscribers whereby they can showcase their true potential to the world. Jazz is now all set to offer our subscribers freedom of choice, digital empowerment and the power to do more with less; ultimately reshaping society.”

Quality over quantity is the new mantra of Mobilink and keeping that in mind they have introduced some products including Jazz Wingle/Wifi Device, Jazz Tunes, JazzTV and JazzCash Mobile Account.

Below are the URL to the TVC:

No comments:

Post a Comment