Cricket never seizes to amaze me neither as a sport nor as a branding opportunity. From my boundary billboards to scoreboards brands just keep coming up with amazing stuff every time.
The latest jack in the box is from Cheetos who have branded the most unique item one could think of in a cricket match, the toss coin. I can't literally stop to think how much the players would be wanting to have some delicious Cheetos before the match and I can easily relate with their craving as well.
They are simply AMAZING!!