Coca-Cola has won hearts on numerous occasions with their exceptional campaigns and inventive promotions universally. As of late Coca-Cola has propelled 'Share A Feeling' effort in Vietnam as an expansion of 2014's 'Share A Coke' campaign. This time, Coca Cola has come up with the unique idea of utilizing all inclusive dialect of emoticons on Coca-Cola bottles and cans, a couple of months back.
Coca-Cola Vietnam introduced 41 emoticons in the new campaign. Here, you can have a look at the Coca Cola TVC ad where a group of males and females are expressing themselves by sharing bottles of coke with emoticons on the labels. Since being launched three weeks ago on YouTube, the video has gained over 1.7 million views.
Concept: Droga5 Sydney
Design & Packaging, TVC, OOH, Social media: Isobar Singapore
Agencies: OgilvyOne and MediaCom
I've discovered this charming Coca-Cola Vietnam advertisement while surfing web and in spite of not understanding the dialect, I managed to identify with the feelings in it through emoticons.
This *Share a feeling campaign* intends to rouse millennials to convey messages by means of emoticons on Coke cans and bottles. The idea which was proposed by media personels and celebrities is now being spread out in Vietnam with the help of media partnerships with Facebook and country’s largest messaging platform Zalo.
In the wake of picking up footing from buyers on a worldwide scale, Coke further empowered the young generation of Vietnam to share their own particular stories, empowering these bottles and cans of coke to be customized at some retail outlets. Also, buyers will have the capacity to alter their own particular stickers on Zalo talk, which for those of us who don't have the idea, is Vietnam's primary versatile mobile messaging application.
By customizing Coke bottles with names and now with emoticons, Coke is blending limits of virtual and physical world. Emoticons are the new all inclusive dialect particularly amongst youth. The youth would be engage in this activity in a better way as emoticons is the new thing in these days. Emoticons have become a perfect sharing platform, sharing of human feelings and It transcends language and will be a new way for teens to communicate their feelings.
The marketing sector of the Coca Cola company says, 'we are constantly reminded that the customer is and will keep on being the most essential individual throughput the business cycle. Coke has utilized the dialect of this era to create a campaign that keeps the buyer on the most fundamental level. This new type of correspondence will further permit Vietnamese youth a methods in communicating how they feel and will likewise advantage the Coca-Cola organization in expanding their volume.
Coca cola, after the successful launch of this campaign in Vietnam are aiming on taking it to Thailand and Philippines next year. The campaign will be taking off crosswise over ASEAN markets throughout the following 12 months.