Friday, 29 September 2017

Because your heart matters #ProjectDKL

Project Dil kay Liye or in short #ProjectDKL is an initiative taken by Tabba Heart Institute to create awareness on heart healthcare this World Heart Day. As a part of the project, Tabba Heart Institute conducted an activity at LuckyOne Mall from 22nd to 24th September 2017.

Not many people are aware of the fact that Cardiovascular diseases account for nearly half of all non-communicable diseases mortality. Over 17.5 million people die every year due to heart diseases. It is vital for people to know the importance of a healthy heart and thus reduce the risk of heart diseases.
World Heart Day is celebrated on 29th of September all over the world to inform people around the globe that heart disease and stroke are the world's leading cause of death. To further amplify this noble cause and continue with their promise to celebrate World Heart Day each year, Tabba Heart Institute takes great pride in initiating Project Dil Kay Liye this time. Tabba Heart Institute is one of the best and most comprehensive cardiology services providing institute in Pakistan, recognized by American College of Cardiovascular Diseases for its efforts and contribution. #ProjectDKL serves as a platform to create awareness about heart diseases encouraging people to focus on their heart’s well-being and keep it healthy and happy.

Project DKL is a way of life, it aims to create a healthy environment, encouraging people to switch to a healthier lifestyle through exercising, eating healthy, quitting smoking & getting regular medical check ups done.
During the activation of #ProjectDKL at LuckyOne Mall, thousands of people were engaged in healthy activities and games. People were given several giveaways on answering a health-related quiz and playing healthy games.
Moreover the hashtag #ProjectDKL was one of the top Twitter trends on Saturday, 23rd September 2013 with Twitteratis, Journalists and even nutritionists like Saddaf Fayyaz sharing positive tweets on the hashtag.


You can also join in the conversation on the hashtag.
Don’t forget to keep your heart healthy.
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Monday, 4 September 2017

A global gift to Pakistan by Peek Freans Sooper

English Biscuit Manufacturers (Private) Limited has been baking delights for the Pakistani soil ever since its establishment in 1967 linked to the brand name of Peek Freans. Being one of the leading bakers in the industry and dominating one of the most competitive market segments of this country, EBM has continued to be a global name in innovation, product quality and communication without a single doubt.

Peek Freans Sooper is one of the leading biscuit products in Pakistan which not just perfectly embodies the spirit of this nation but has also grown the brand into a household name symbolizing its quality assurance along with a lot of wholesome goodness as well as for its remarkable and worthwhile campaigns over the ages. Pakistan in itself holds the same remarkable spirit which is normally kept out of the main question which in fact focuses on the emphasis of this land being a land of immense opportunity, and shining with talent and has continuously defied all odds to surpass barriers.
Every year a conglomerate presented Pakistan with an out of the box gift on its birthday and this time, Peek Freans Sooper, Pakistan’s most famous biscuit wanted to do something that would unite the country under one roof spreading the inspiring message of “Sooper Hai Pakistan”. On the 70th Independence Day 14th August 2017, the EBM family joined forces under one umbrella to do the impossible and gift this country with a new Guinness World Records title! The gift was decided as to build the biggest cookie mosaic in the world providing it with the shape of Pakistan Flag with a message to remind every Pakistani of how Sooper a nation it is!

In Islamabad, 18th August, 2017, Peek Freans Sooper has officially named the Guinness World Records title to Pakistan for the Largest Cookie Mosaic in the shape of the country’s own flag where more than 150,000 cookies were used that measured a total of 226.51 m2 area which was covered during the activity. 

The whole Peek Freans Sooper team worked with great enthusiasm and passion towards this dear gift for their beloved country by piecing together the mosaic bit by bit, biscuit by biscuit, Sooper by Sooper. With quite a dedicated work and continuous passion towards this historic moment, the Sooper attitude of the team assemble the flag mosaic in approximately 6.5hours. After which the Guinness book of world recorded employees announced the success and congratulated the whole team and Pakistan to make this mosaic a success. The biscuits were later distributed in custom built containers among many charities across Pakistan.

Throughout this whole process, Safety precautions and hygienic culture was carried out on the utmost importance and the whole team along with the EBM CEO and Head of Marketing made sure that the strict quality standards employed by Peek Freans were followed. This whole process of record building was widely overseen live by the media industry across all channels and by independent witnesses including a health and hygiene inspector.

This record breaking moment attracted a lot of notable eyes among the lot and many famous celebrities like Adnan Siddiqui and Hareem Farooq, Younis Khan and Shoaib Akhtar hopped in to the effort of giving this global gift to their nation this year. They joined up the team to support the efforts of Peek Freans Sooper and were seen cheering for the team and encouraging them throughout the record breaking process.