Saturday, 30 December 2017

#FitHongiMein - The trick to a healthier life.

  To all the fitness freaks, to all wanna be fit freaks, to all the newbies looking to get fit, winters are here and it’s time to start getting in shape again. Probably the most common question being asked around me and everyone else is how to lose weight and get in shape. The simple answer that I have always heard is “Dude, it ain’t easy.” But what should a woman do to get a flat stomach to wear all those pretty wedding dresses this shaadi season. Is it too much to ask for?

Being a Lahori with those massive taste buds for food was another setback for me when I started my fitness journey and tried almost all those weight loss teas and detox juices I could search over the internet and drink. The taste was beyond horrible and the results were amazing yet at the dear cost of my sweet taste buds which I lost since being a regular at this wasn’t just tough, it was near to impossible.

I found my redemption in drinking green tea just once or twice a day. The perfect alternative to all those bogus detox schemes without hurting my taste buds and my food consumption. Green tea has been my personal weight loss therapy for many months now and I haven’t just lost weight and stayed fit for a while now but I have also been complimented a lot for working towards such a physique.

Talking a bit about Green Tea and especially Tapal Green tea of which I am a vivid consumer, it is not just a hot drink to sip and enjoy in a lazy winter night. Instead this drink has been known for its numerous health benefits for a long time now yet people chose to ignore it in the contemporary world. From containing antioxidants for reducing fat to stopping pre mature aging to lowering the risk of cardiovascular diseases, you name it, green tea has it all. Apple cinnamon and lemon being the most favorite flavors of mine in Tapal Green tea providing me with a constant change of taste for my taste buds and keeping it interesting.

Even though some people find the taste of green tea as disgusting and gross but trust me it is a million times of a better therapy for weight loss and staying fit than those natural detox juices people are so keen to try and talk about.

What are you doing to stay fit and healthy this winters? Share your techniques in the comments below :)

Monday, 18 December 2017

#ReelOnHai - Art, Culture and Karachi!

Oh my my! Look at those beautifully painted reels. I mean I would definitely want one of those as my coffee table at home or as my lawn decoration piece.

Art has always attracted me and I got lucky that I could work on a project which enabled artists to promote Pakistani art and culture. If you’re an art enthusiast, you should definitely read about this campaign by Pakistan Cables.

In today's era, you don't see a lot of brands giving back to the community but Pakistan Cables took the opportunity and decided to beautify Karachi with its Reel On Hai project. Pakistan Cables has always been on the forefront of promoting social causes that help in terms of giving back to and connecting with the communities. Its recent collaboration with Karachi Biennale Trust (KBT) is one such example.  

Pakistan Cables and Karachi Biennale Trust signed an MoU earlier in July 2016 to collaborate on a public outreach project, Reel on Hai. Through the “Reel on Hai” project, the Public Outreach Committee of the Karachi Biennale invited artists, designers and architects to transform the empty cable reels provided by Pakistan Cables, the main activity partner, into pieces of art. These reels have been installed in over thirty five locations across schools, parks, hospitals and universities all over Karachi where artists have worked on site to engage the local community. Each unique work engages the community with activities designed around the work to sensitize them to art and the role it can play in projecting the dynamism of a society.

Pakistan Cables Limited also announced the launch of a coffee table book, ‘A Reel On Karachi – Art Installations in the City’ at the Alliance Francoise de Karachi in an event which was widely attended by members of the business, art and social communities.

The launch event included a stimulating panel discussion hosted by renowned Karachi based actor, Mr. Sajid Hasan who engaged with the panelists recollecting Karachi’s evolving history and the impact of Reel on Hai to the city’s landscape. Panelists included Ms. Marjorie Hussain (Art Critic), Mr. Arif Hasan (Urban Planner and Activist), Mr. Mohsin Sayeed (Public Outreach Committee and Journalist) and Ms. Masuma Khawaja Halai (Chair, Public Outreach Committee).

A free e-book version of “A Reel on Karachi” is available at the Company’s official website:

Friday, 29 September 2017

Because your heart matters #ProjectDKL

Project Dil kay Liye or in short #ProjectDKL is an initiative taken by Tabba Heart Institute to create awareness on heart healthcare this World Heart Day. As a part of the project, Tabba Heart Institute conducted an activity at LuckyOne Mall from 22nd to 24th September 2017.

Not many people are aware of the fact that Cardiovascular diseases account for nearly half of all non-communicable diseases mortality. Over 17.5 million people die every year due to heart diseases. It is vital for people to know the importance of a healthy heart and thus reduce the risk of heart diseases.
World Heart Day is celebrated on 29th of September all over the world to inform people around the globe that heart disease and stroke are the world's leading cause of death. To further amplify this noble cause and continue with their promise to celebrate World Heart Day each year, Tabba Heart Institute takes great pride in initiating Project Dil Kay Liye this time. Tabba Heart Institute is one of the best and most comprehensive cardiology services providing institute in Pakistan, recognized by American College of Cardiovascular Diseases for its efforts and contribution. #ProjectDKL serves as a platform to create awareness about heart diseases encouraging people to focus on their heart’s well-being and keep it healthy and happy.

Project DKL is a way of life, it aims to create a healthy environment, encouraging people to switch to a healthier lifestyle through exercising, eating healthy, quitting smoking & getting regular medical check ups done.
During the activation of #ProjectDKL at LuckyOne Mall, thousands of people were engaged in healthy activities and games. People were given several giveaways on answering a health-related quiz and playing healthy games.
Moreover the hashtag #ProjectDKL was one of the top Twitter trends on Saturday, 23rd September 2013 with Twitteratis, Journalists and even nutritionists like Saddaf Fayyaz sharing positive tweets on the hashtag.


You can also join in the conversation on the hashtag.
Don’t forget to keep your heart healthy.
For more follow Tabba Heart on:

Monday, 4 September 2017

A global gift to Pakistan by Peek Freans Sooper

English Biscuit Manufacturers (Private) Limited has been baking delights for the Pakistani soil ever since its establishment in 1967 linked to the brand name of Peek Freans. Being one of the leading bakers in the industry and dominating one of the most competitive market segments of this country, EBM has continued to be a global name in innovation, product quality and communication without a single doubt.

Peek Freans Sooper is one of the leading biscuit products in Pakistan which not just perfectly embodies the spirit of this nation but has also grown the brand into a household name symbolizing its quality assurance along with a lot of wholesome goodness as well as for its remarkable and worthwhile campaigns over the ages. Pakistan in itself holds the same remarkable spirit which is normally kept out of the main question which in fact focuses on the emphasis of this land being a land of immense opportunity, and shining with talent and has continuously defied all odds to surpass barriers.
Every year a conglomerate presented Pakistan with an out of the box gift on its birthday and this time, Peek Freans Sooper, Pakistan’s most famous biscuit wanted to do something that would unite the country under one roof spreading the inspiring message of “Sooper Hai Pakistan”. On the 70th Independence Day 14th August 2017, the EBM family joined forces under one umbrella to do the impossible and gift this country with a new Guinness World Records title! The gift was decided as to build the biggest cookie mosaic in the world providing it with the shape of Pakistan Flag with a message to remind every Pakistani of how Sooper a nation it is!

In Islamabad, 18th August, 2017, Peek Freans Sooper has officially named the Guinness World Records title to Pakistan for the Largest Cookie Mosaic in the shape of the country’s own flag where more than 150,000 cookies were used that measured a total of 226.51 m2 area which was covered during the activity. 

The whole Peek Freans Sooper team worked with great enthusiasm and passion towards this dear gift for their beloved country by piecing together the mosaic bit by bit, biscuit by biscuit, Sooper by Sooper. With quite a dedicated work and continuous passion towards this historic moment, the Sooper attitude of the team assemble the flag mosaic in approximately 6.5hours. After which the Guinness book of world recorded employees announced the success and congratulated the whole team and Pakistan to make this mosaic a success. The biscuits were later distributed in custom built containers among many charities across Pakistan.

Throughout this whole process, Safety precautions and hygienic culture was carried out on the utmost importance and the whole team along with the EBM CEO and Head of Marketing made sure that the strict quality standards employed by Peek Freans were followed. This whole process of record building was widely overseen live by the media industry across all channels and by independent witnesses including a health and hygiene inspector.

This record breaking moment attracted a lot of notable eyes among the lot and many famous celebrities like Adnan Siddiqui and Hareem Farooq, Younis Khan and Shoaib Akhtar hopped in to the effort of giving this global gift to their nation this year. They joined up the team to support the efforts of Peek Freans Sooper and were seen cheering for the team and encouraging them throughout the record breaking process.